Hey, I'm James!

I'm a Product Marketer based in Cleveland, Ohio.

Welcome to my little corner of the internet, where I share what I'm working on right now and keep track of everything I've accomplished so far. If you like what you see, we should probably be friends.


I'm working full-time as the Director of Marketing at The Good, an ecommerce-focused conversion rate optimization firm.

When I'm not working, I'm spending time with family and trying to make progress on the following goals:

– Running ~10 miles a week
– Reading one book a month
– Building a journaling habit
– Becoming a scratch golfer


When it comes to hobbies, some people knit sweaters, some people run marathons, and some people play Minecraft...I like to build businesses.


Castaway is a done-for-you podcast promotion and repurposing service that primarily serves B2B shows.

Learn More →


VisualEyes is an AI-powered heatmapping tool that shows where a user's attention is most likely to be drawn to.

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Freelance Focus

Freelance Focus is an online community for experienced freelancers who want help going from "good" to "great."

Learn More →


Here's a snapshot of my career over the last few years. If you want more details, you should probably connect with me on Linkedin.

Product Manager @ SureSwift Capital

In this role, I ran three businesses – Taster's Club, WPTouch and FlyerHeroes –simultaneously with the support of a small team. Toward the end of my time, I was the email marketing and partnerships leader on SureSwift's internal Growth Team.

Learn more about SureSwift Capital →

Founder @ Waypoint Ventures

After an unexpected layoff, I formalized my "nights and weekends" freelancing and officially launched my first consulting practice. I specialized in customer research, email marketing, and fraction CMO services.

Waypoint is currently a holding company for my side projects.

Director of Business Development @ ProductScope

In this role, I made sure our pipeline was always overflowing with leads and formed strategic partnerships to help attract new business. I also ran the agency's internal venture, an blog, course catalog, and community for full-time freelancers.

ProductScope was acquired by American Estate & Trust in 2018

Senior Consultant @ The Brevet Group

In this role, I was the primary point of contact for multiple accounts with Fortune 500 clients. Most of the work was project management and client communications, with a significant amount of instructional design and training facilitation as well.

Learn more about The Brevet Group →


The most rewarding experiences I have happen when I'm able to teach or advise someone in a way that helps them reach their goals faster.

I don't promote it much, but if you're looking for help in any of the following areas, I'll be happy to continue share what I know. Get In Touch →

– Customer Research
– Sales & Marketing
– Podcasting
– Freelancing/Consulting
– Agency Management
– Productized Services
– Fantasy Football

Draft & Revise

This as-needed email newsletter is all about continuous improvement. It's usually centered around marketing and personal development, but always provides advice for getting 1% better in life or business.

NOTE: Expect to hear from me as least one a month. I promise to always respect your inbox. If you're not happy at any point, you can always unsubscribe.

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I've got your contact information and, if I've gotten my shit together since setting up this form, you'll be getting a welcome message and a handful of my best pieces very soon.

If something seems broken, please let me know by replying to an email or sending me a message on Twitter.