Hey, I'm James!

I'm a Product Marketer based in Cleveland, Ohio.

Welcome to my little corner of the internet, where I share what I'm working on right now and keep track of everything I've accomplished so far. If you like what you see, we should probably be friends.

CURRENT FOCUS

I'm working full-time as the Director of Marketing at The Good, an ecommerce-focused conversion rate optimization firm.

When I'm not working, I'm spending time with family and trying to make progress on the following goals:

– Running ~10 miles a week
– Reading one book a month
– Building a journaling habit
– Becoming a scratch golfer

ACTIVE PROJECTS

When it comes to hobbies, some people knit sweaters, some people run marathons, and some people play Minecraft...I like to build businesses.

Castaway

Castaway is a done-for-you podcast promotion and repurposing service that primarily serves B2B shows.

Learn More →

VisualEyes

VisualEyes is an AI-powered heatmapping tool that shows where a user's attention is most likely to be drawn to.

Learn More →

Freelance Focus

Freelance Focus is an online community for experienced freelancers who want help going from "good" to "great."

Learn More →

PREVIOUS EXPERIENCE

Here's a snapshot of my career over the last few years. If you want more details, you should probably connect with me on Linkedin.

Product Manager @ SureSwift Capital

In this role, I ran three businesses – Taster's Club, WPTouch and FlyerHeroes –simultaneously with the support of a small team. Toward the end of my time, I was the email marketing and partnerships leader on SureSwift's internal Growth Team.

Learn more about SureSwift Capital →

Founder @ Waypoint Ventures

After an unexpected layoff, I formalized my "nights and weekends" freelancing and officially launched my first consulting practice. I specialized in customer research, email marketing, and fraction CMO services.

Waypoint is currently a holding company for my side projects.

Director of Business Development @ ProductScope

In this role, I made sure our pipeline was always overflowing with leads and formed strategic partnerships to help attract new business. I also ran the agency's internal venture, an blog, course catalog, and community for full-time freelancers.

ProductScope was acquired by American Estate & Trust in 2018

Senior Consultant @ The Brevet Group

In this role, I was the primary point of contact for multiple accounts with Fortune 500 clients. Most of the work was project management and client communications, with a significant amount of instructional design and training facilitation as well.

Learn more about The Brevet Group →

COACHING & CONSULTING

The most rewarding experiences I have happen when I'm able to teach or advise someone in a way that helps them reach their goals faster.

I don't promote it much, but if you're looking for help in any of the following areas, I'll be happy to continue share what I know. Get In Touch →

– Customer Research
– Sales & Marketing
– Podcasting
– Freelancing/Consulting
– Agency Management
– Productized Services
– Fantasy Football

Draft & Revise

This as-needed email newsletter is all about continuous improvement. It's usually centered around marketing and personal development, but always provides advice for getting 1% better in life or business.

NOTE: Expect to hear from me as least one a month. I promise to always respect your inbox. If you're not happy at any point, you can always unsubscribe.

You're in!

I've got your contact information and, if I've gotten my shit together since setting up this form, you'll be getting a welcome message and a handful of my best pieces very soon.

If something seems broken, please let me know by replying to an email or sending me a message on Twitter.